Ski sock stars - the cool ones

Ski socks of the past were much like the old hiking socks – thick, fuzzy and a little, ahem, unaesthetic. We’re turning the tables and declare: Our Merino ski socks (mulesing free, of course) are perfect. In every way. First, the size is stitched in (no more sibling fights – at least, not about ski socks!), left and right are marked (let’s see if the sock-monster in the washing machine has a preference) and above all, they guarantee ever-warm feet.

And – legend has it – speed records have been set in these for sliding across certain slick wooden floors. Ski socks aren’t so uncool anymore, eh?